App Wrapping – Way To Secure Mobile Applications

App wrapping, which applies security guidelines to mobile applications like Gmail or specially created commercial applications, can help safeguard company information without altering an application’s interface or performance. Over recent years, mobile phone usage has significantly increased. Now that more workplaces permit the use of mobile devices for work, more business data is accessible through applications. 

Offering consumers information and features that are valuable additions, not only raises brand awareness but also motivates users to utilize the app over the long term. You can look into Appsealing as well.

Uses of App Wrapping

This method may be used to develop sophisticated security procedures, such as enclosing a VPN that the business manages for the connection between a specific application and an endpoint. This VPN is independent of the application but has no impact on how it displays or works on the smartphone. 

This is considered preferable to the approach adopted by many MDM providers, who use a device-level VPN that necessitates accessing the corporate VPN for all communications from the device. That strategy causes performance to bog down and has a detrimental effect on battery life, which is the most precious resource.

Additionally, app wrapping can add a passkey to the device’s clipboard to block copy-and-paste operations. If cut and paste are attempted when it is not supported by the program, the information of the clipboard will be encoded or transformed into unreadable stuff. This intervention’s goal is to stop a worker (or someone who shouldn’t have access to the device) from copying data from a restricted app to the device’s clipboard, where it may then be accessible to other applications.

The importance of wrapping is rising as more and more customers transition to mobile devices with App Stores. Mobile applications are effective marketing tools for organizations due to how simple they are to install and use.

How Does App Wrapping Work?

To wrap an app, you’ll apply a management layer. Depending on the needs of the project, you could also need to employ software tools for this. Here are the actions you must do in order to wrap up a mobile app.

  • Examine the requirements for app wrapping.
  • Examine the app’s functionality.
  • Download the program or tool for wrapping.
  • Back up your mobile application’s version.
  • Install the app and put the rules into effect
  • Fix the issues before the test.
  • Verify that the mobile application functions on all platforms
  • Verify that the mobile application functions on all platforms.

Advantages of App Wrapping

The fact that you’re not creating a mobile application from scratch is a significant advantage of employing a web wrapper. You don’t need to hire someone to create the background architecture from start or spend hours reading over app ideas.

Anyone who launches a new website or mobile application is aware of the labour-intensive nature of content creation. You must choose which pages to include in the navigation menu, write the text for those pages, and produce the images.

There are numerous factors why a business could require an app wrapper. They might want to create a new app from scratch and need assistance making it look appealing, they might want to improve the user experience on their current app but lack the necessary development skills, or they might want their app to appear more professionally in the App Store. They might have developed an existing web app and want it to look and feel like a native app.

Disadvantages of App Wrapping

Application layer APIs are intercepted or modified by app wrappers. Wrapping can really interfere with applications because it stands between the EMM or MAM and the native application functionalities. The wrapper is sensitive to application logic, loading order, and framework usage. Frameworks and apps frequently crash as a result of wrappers. 

There is a lot of space for error when interacting with the vast and expanding universe of conceivable APIs. Additionally, the wrapper leaves a lot of functionality largely walled off, which is unacceptable to most developers. Wrapping causes issues for paid apps as well. Since wrapping interferes with the native functionality of the apps, ISVs normally do not support it.

Because log-in and log-out procedures must be completed each time a user switches between apps, app wrapping solutions only function on individual programs, resulting in noticeably longer implementation cycles, longer installation durations, greater attack surfaces, and noticeably more work for end users.

It can take several months to create an app from scratch for a business after going through the design and testing phases. This could imply that you have to wait around a year to reap the rewards of all that labour and money.

The process of packaging a website into a mobile app is substantially quicker. It may just take a few weeks as opposed to months, so you can start witnessing a boost in lead and customer interactions much sooner.

Building a mobile app from scratch requires more time, which increases the cost. You will spend a steep amount if you hire designers to create anything from scratch and have to hire a marketing expert to help you put everything together.

We all know that the majority of offline marketing has been supplanted by digital marketing in today’s internet-driven society. You can take advantage of cutting-edge capabilities like push alerts to mobile devices and direct connectivity to social media networks by marketing via mobile applications.

Policies of App Wrapping

Security policies

Security measures that enable applications to defend themselves on the current platform. Administrators have access to a comprehensive range of security controls thanks to policies like FIPS 140-2 encryption, copy/paste prevention, corporate authentication, app-level VPN, jailbreak detection, data wiping, app expiry, and run-time integrity check.

Management policies

Management guidelines to assist with user services and application updates for a broad user base. Depending on the users’ roles, various groups of users can have access to different applications, and administrators can allow or stop any app at any moment.

Analytic policies

Analytics parameters that reveal actionable, app-level information about who is using an app and how. For a high-level view, a dashboard visually presents relevant data.


Therefore, enterprises who wish to safeguard their data that is accessed through mobile apps utilize app wrapping most frequently. A mobile application management administrator can establish particular policy aspects for an application or group of applications by using app wrapping. The requirement for account identification is one example of a regulatory aspect.

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