With the COVID-19 pandemic still far from being controlled, more and more businesses in Brisbane, Australia, struggle to stay afloat, especially after a snap lockdown. Traditional businesses such as brick-and-mortar stores are struggling, and many of them have closed down permanently. Fortunately, many businesses have shifted into eCommerce who have become successful amidst the pandemic.
If you are the owner of any small business, you can keep your business afloat during this pandemic by enhancing your online marketing strategies by hiring a company offering digital marketing in Brisbane to help you.
Why is Digital Marketing Important?
Digital marketing is a collection of all marketing efforts that use the internet or an electronic device. Digital marketing utilizes different online channels to target specific audiences. These channels include websites, social media, emails, blogs, mobile marketing, search engines, and video sharing platforms.
Having a digital marketing campaign is key to having a successful and profitable business. A 2019 report estimated that there are more than 3.5 billion searches on Google per day, equivalent to 40,000 searches per second. It is therefore important to make use of this opportunity to reach a larger audience through digital marketing. Here are some among the benefits that you can get when you hire an expert of digital marketing in Brisbane.
Target Specific Audience
Placing ads on television, billboards, and printed media is very costly. Likewise, you will have limited control over the people who will see the ads. On the other hand, digital marketing allows you to target only the audience that will most likely purchase your products or services. For example, Google Ads will allow you to define your audience specific to your needs. You can set variables such as gender, location, interests, networks, age, educational attainment, and other metrics to specify who can view your ads.
Digital marketing will allow you to determine which campaigns are performing daily. Likewise, you can easily re-allocate your marketing budget to channels giving you returns on investments (ROI). For example, if you invested $500 on Google Ads and $500 on Facebook ads, but only the Facebook ads are getting ROI, then you can reduce the amount you allocated on Google to increase your Facebook funding.
If you have a small budget, you actually can instruct experts of digital marketing in Brisbane to focus on less costly campaigns such as blogging, social media marketing, or SEO.
One benefit of digital marketing is you can measure its impacts on your business. Metrics such as Customer Acquisition Cost, Increase in Overall Traffic, Conversion Rate, and Average Session Duration are a few key performance indicators that will let you know if your marketing efforts are effective.
Digital marketing will allow you to see the results of your efforts in real-time. As a result, you can easily stop funding the efforts that are non-performing and invest more in the campaign strategies that are generating ROIs.
Outrank Bigger Players
Big brands may have leverage against you in terms of money to invest in nationwide campaigns. However, you can outrank these big brand companies with the use of strategic digital marketing techniques. For example, expert companies for digital marketing in Brisbane can identify specific long-tail keywords for your products and create high-quality content to help your site outrank larger corporations. Likewise, you can use local SEO techniques to specifically target current and potential customers within locations that your company is servicing.
Digital marketing is important for your brand awareness. Most, if not all, businesses have websites. The digital marketing efforts that you implement will set you apart from your competition.